Making My Blogger Account DoFollow

By default search engines will not follow the links contained in blogger / blogspot account comments. The concept is called NoFollow and came about as a result of comment spammers who were trying to increase the number of backlinks to their sites. I recently discovered that a number of bloggers have decided to make their blogs DoFollow blogs through the use of a wordpress plugin known as DoFollow

This can also be done to your Blogger / Blogspot account by following these simple steps:
1) Go to your Account Dashboard and click Manage: Layout
2) Click Edit HTML
3) Click the checkbox labeled "Expand Widget Templates"
4) Hit Ctrl-F and search for: rel='nofollow'
The first result will be the line:

a expr:href='data:comment.authorUrl' rel='nofollow'

Simply delete the rel='nofollow' portion so that the line now looks like:

a expr:href='data:comment.authorUrl'

This will turn on search engine following of the links in an author's name which is determined by the website specified when a user makes a comment.

5) Search for the next occurance of rel='nofollow' and the result will be:

a expr:href='data:backlink.url' rel='nofollow'

Again, simply delete the portion that specifies nofollow so that the line now appears like:

a expr:href='data:backlink.url'

This enables search engine following of all back links to your post. Give and receive my friends!

Once you have completed this save your changes and congratulations your Blogger / Blogspot account is now DoFollow!

A special thanks to JackBook.com for the original article on this subject!

Are Google's Adwords or Microsoft's Adcenter worth it?

I recently signed up for a new hosting account with Hosted4.us included with my plan was $100 worth of credits for both Google's adwords and Microsoft's adCenter. Since it was a free credit I decided to check both of the programs out. I was rather surprised at how expensive adCenter keywords in comparison to Google's which was only compounded by the fact that Microsoft's search engines produce a significantly smaller search volume. I'm about three days into my campaign and I've seen little results from adCenter leaving me to question is it even worth it? What are your thoughts? What has your experience been? Let me know.